Why Austin, TX? | Avenue Five Institute

“There’s a freedom you begin to feel the closer you get to Austin”

-Willie Nelson

As one of the fastest-growing cities in the US, Austin, Texas, is quickly capturing the hearts of more than just musical legends like Willie Nelson. With its vibrant atmosphere, Austin is also home to some of the best cosmetology schools and a thriving beauty industry. Famous for its slogan, “Keep it weird,” Austin offers much more than music and food—it’s a city full of opportunities for aspiring beauty professionals like estheticians, nail technicians, and barbers.

Here are five reasons to love austin

1. The Jobs

Austin’s job market is red-hot! In 2019, the Wall Street Journal ranked Austin as the number one job market for large metros in the United States. The state’s business-friendly practices encourage industries to relocate here, fueling rapid job growth. The beauty sector is thriving too, with more brands shifting from California and New York to Texas. The best cosmetology schools in Austin provide students with opportunities to succeed in this booming industry. In fact, the Bureau of Labor Statistics ranks Texas fifth in the nation for employed cosmetologists. With a projected 20% increase in available positions for hairstylists, manicurists, skincare specialists, and barbers, Austin is the perfect city to launch your beauty career—without the burden of state income tax!

Townandcountrymag.com also named Austin one of the top US cities for “Best Destination Spas,” while Indeed.com reported higher average salaries for cosmetologists, nail technicians, and barbers in Austin compared to other parts of Texas.

2. The Music

Austin isn’t just about jobs; it’s also the “Live Music Capital of the World.” Whether you’re attending a show at SxSW, ACL, or a local venue, there’s music for every taste in this vibrant city.

3. The Food

Austin offers a culinary scene as diverse as its job market. From food trucks to fine dining, you’ll find something delicious around every corner. Iconic spots like Stubb’s BBQ even pair live music with classic Texas flavors.

4. The Affordable Housing

Live downtown or settle into a quieter neighborhood—the choice is yours. With a cost of living 3% lower than the national average, according to Payscale.com, Austin is an affordable city where cosmetologists, estheticians, and nail technicians can build a great life.

5. The Culture

Austin’s unique culture is a major draw. The city’s arts, music, and beauty scenes blend into a one-of-a-kind vibe. The diversity here creates a welcoming environment for all, and it’s easy to see why people in creative fields, from musicians to barbers and beauty professionals, are flocking to this city.